Kelas Research offers visual, qualitative, and ethnographic consumer media and marketing research, analysis, and reporting services for both the private and public sector with special focus in public health policy, addiction research, and consumables marketing.

Human culture is a sophisticated tool encompassing not only ethnic groups, but also those formed from shared interests, technology, and economics.

• Technology. How do people use it?
  
• Information. What's important to whom?
• Economics. What role does culture play in consumer decisions?

Graphic design has emerged as a transmitter of cultural and social organization, both in practical and symbolic ways. Advertising has become this age's transformational device exploring our cultures beliefs, myths, and ideas within modern technology and media. People are bombarded by increasing levels of visual imagery, and these visual images have great impact on cultural development that is yet unmeasured.